12 May 2022

Tripp Mickle on how California’s most valuable company lost its soul

Long-time tech journalist Tripp Mickle explains how Steve Jobs’s personality defined Apple. He was both a founder and a legend. But his successors, Tim Cook and Jonny Ive each had their own very different ideas about the company’s future. Their battle was so fundamental that it deconstructed the company culture built under Jobs. Mickle tells the story in his new book “After Steve.” However, the final story is still being written inside Apple’s $1 billion dollar headquarters in Cupertino.

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