The legend of Costco’s $1.50 hot-dog-and-soda combo

Costco’s hot-dog-and-soda combo has been priced at $1.50 since 1984. Years ago, the company’s then-president, Craig Jelinek, complained to cofounder and CEO Jim Sinegal that the deal was a money loser. Sinegal nodded. “If you raise [the price of] the effing hot dog,” he said, “I will kill you. Figure it out.” The West Coast superstore…

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Icer Air: snowballs and snowboards in 80-degree San Francisco weather

In San Francisco, it wasn’t so long ago that studios rented for $1,000 a month, friends hugged one another without worry of disease, and snowboarders flew through the air on Fillmore Street. On Sept. 29, 2005, thousands of people in shorts and t-shirts gathered to see professional skiers and snowboarders ride on trucked-in snow down one…

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How a miserable man led to the creation of Silicon Valley

Silicon Valley began with a bad boss. In 1956, the physicist William Shockley opened Shockley Semiconductor in Mountain View, recruiting some of the brightest young engineering minds. Shockley was a brilliant inventor and winner of the Nobel Prize in physics. He was also, by many accounts, a lout. Before long, a core group of lab…

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How the great Berkeley tree-sit rebellion ended in defeat

A football-crazy institution, the University of California was desperate for a modern sports training facility in the early 2000s. The perfect place to put one, it decided, was next to the football stadium in a plot that also held a grove of stately trees — redwoods and pines, but mostly coast live oaks. Berkeley had…

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Vintage-style photos showcase the women of skateboarding

Jenny Sampson, a Berkeley photographer, had been taking pictures of skateboarders for years. Then one day in early 2017, during a visit to a skate park in the Bay Area city of Emeryville, a new phenomenon caught her attention: about half a dozen young female skaters holding their own in a subculture traditionally dominated by…

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The Huntington Beach surf riot of 1986

On Aug. 31, 1986, Huntington Beach descended into chaos. A crowd of roughly 100,000 people had gathered for the annual Op Pro surf competition. The trouble started, reports said, after some men tried to rip the bathing suits off of two young women behind the bleachers. When officers came to the women’s aid, they were…

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The brothers who were struck by lightning at Moro Rock

In Sequoia National Park in 1975, Michael McQuilken, 18, and his little brother Sean, 12, were climbing Moro Rock when they noticed the hair on their head was standing. They thought it was funny. Then — thwack! — a deafening flash of white light. Michael, he later recalled, felt the sensation of being lifted off the ground for…

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How Stephen Hillenburg created ‘SpongeBob SquarePants’

As a marine biology teacher at the Ocean Institute in Dana Point, Stephen Hillenburg created a comic book called “Intertidal Zone” as an educational tool. He later studied animation at the California Institute of the Arts, then got a job at Nickelodeon, where he developed his “Intertidal Zone” characters. The result was “SpongeBob SquarePants.” The…

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Samson, the hot-tub-loving bear of Monrovia

In 1992, a couple in Monrovia found a 500-pound American black bear soaking in their hot tub. He returned often, earning a nickname around town: Samson. When wildlife officials made plans to euthanize the bear, the outcry was so intense that Gov. Pete Wilson intervened, offering Samson a stay of execution. He was given a…

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The lost pastime of head-on train collisions

They used to smash trains into each other for amusement at California fairs. From the 1890s through the 1930s, head-on collisions of steam locomotives were a favorite pastime at festivals across America. Showmen would lay a stretch of tracks in a field and place two old trains at either end, facing each other. Engineers would then go full…

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The complicated push to abolish slavery in California

When California added antislavery language to its constitution in 1849, it was motivated by greed as much as moral decency. Weeks before the convention, a Texan named Thomas Green had shown up along the Yuba River to join the Gold Rush. With him were 15 slaves, whose names Green used to establish grandiose mining claims. Appalled,…

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John Muir biographer: He was no white supremacist

Donald E. Worster is a professor emeritus of history at the University of Kansas and the author of “A Passion for Nature: The Life of John Muir.” Below is an essay he wrote in response to a Sierra Club initiative to reckon with comments by Muir that the group said “drew on deeply harmful racist…

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